May 2021 - Page 2 of 4 - Success With Savitha

Month: May 2021

3 exciting ways to onboard employees to your business

-By Anusha Bapat

The first day at a job is always exciting for the new recruits who are bubbling with enthusiasm, ready to give it their all.

As an employer, it is equally important to make their onboarding experience as simple and positive as possible. Employees don’t want to feel lost and alone on their first day; they want to be welcomed into a happy workplace, meet their new teammates and be informed on the important details.

A good onboarding process has many benefits, including a better relationship with colleagues, long-term employee retention, increased motivation, and improved performance. It’s a good idea to convey your expectations and company values in a friendly and undemanding manner.

Here are some fail-proof ways to appreciate and welcome your new recruits:
- Plan a team lunch during the first week.
Your other employees are acquainted and comfortable with each other. It is not unusual for the newcomer to feel left out and scared to ask questions. Having a casual meeting over lunch can help them get out of their element and break the ice. Being more comfortable with their coworkers will automatically familiarize them with the environment.
- Don’t assign duties in the first week, focus on training and informing.
Focusing on a functional and utilitarian training in the first week will give newcomers a clearer picture of their new job. It’s vital to explain company policies during this time. An in-depth and well rounded training week can set the tone for the quality of their future work. Establish key goals and allow them to pace themselves and adapt to the schedule and responsibility.
- Have periodic check-ins.
Check-in on your recruits every week or so for the first few months and ensure they’re well equipped. Speaking to them personally can make them feel more important and motivate them to give you the same energy you give them.

It is also crucial to take their feedback on their onboarding experience so that you can improve it in the future.

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Why Client Testimonials are pivotal to your Business?

-By Deepti Satish

“Average players want to be left alone. Good players want to be coached. Great players want to be told the truth.”
DOC RIVERS

Before buying a product or availing of a service we don’t just instinctively believe what the marketing says about the brand. Instead we go down to read the client testimonials or reviews that prior customers have left for us.

What are client testimonials?

Client testimonials are endorsements by pleased customers or clients who validate the reliability of a product or service.

Building trust and credibility is very important for a business. The business must not only give their clients solutions to their problems but also be the best at it. Clients would be motivated to stay and bring more patrons with them when they have a sense of trust and credibility. Your company thrives and grows in this way.

Client testimonials play a vital role in establishing them. People are more likely to trust what other customers have said about a service or product than what the company claims.

Testimonials add more weight and authenticity to your brand. Marketing is crucial for the success of a brand. Along with great marketing tactics, optimistic brand testimonials are a game-changer that helps the brand succeed. They influence customers and clients to spend more and avail themselves of more services and spread the word about your business once they are satisfied.

According to studies, client testimonies are proven to be 89% effective. It is more effective than hired third party reviews, as they are more genuine and bonafide. They significantly influence purchasing decisions.

How to get client testimonials?
1. Ask them to: sometimes clients either forget or just don’t write reviews. In that case, it’s best to just ask them to do so. You could also ask social media influencers who’ve bought products or services to mention you on their social media.
2. Use a listing service: google, yelp and many other websites allow clients and customers to rate and review the companies that have registered with them.
3. Allow Clients to Leave Ratings and Reviews Directly on Your Website or social media: Although using a third-party review system is great, it might be more useful for your clients to leave ratings and reviews directly on your website. Visitors will be able to quickly read the feedback that will influence their buying decisions.
Finally, client testimonials are more genuine and legitimate, and potential clients will trust them. Third-party feedback and bots can be very transparent and phoney at times. Raw, truthful, and voluntary testimonials are valued by the public.

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Elevator pitch a.k.a Your Online intro

-By Sowmya Narasimhan

One of the powerful tactics of business is your own story, if you know how to say it. In a business, it is very important to possess great communication skills and to put through your views in the most persuading manner. And today we are referring to, the elevator pitch. An elevator pitch is a brief, persuasive speech that you use to spark interest in what your organization does. In our current digital world we use this to introduce ourselves online.

Here is all you should know about creating an interesting and memorable online intro.

Identifying your goal

Pick out the right objective of your pitch. Figure out what’s more promising about your business that can reach your target audience. Make sure you include all the important points in your intro.

Elaboration

You can start by explaining how your organization works. Ask yourself what you want your audience to remember most about you. Make sure your pitch isn’t too complicated and long because as the name suggests a good elevator pitch should not last longer than a short elevator ride of 20 to 30 seconds.

Creating engaging content

You can also add a question, at the end, to engage your target audience. The question should be related to your pitch so that you don’t deviate from your intro. It’s advisable to frame open-ended questions and make sure you’re ready with a satisfying answer to the question.

Syntax of sentences

Once you’re ready with your pitch, put it all together and structure it well. You can also check the timing and remove few sentences if you feel they’re unnecessary. Avoid adding the question in-between your pitch because you might end up losing time while discussing it.

Communication

The way of conveying your ideas equally matters. You have to be humble and confident. Make sure you use professional words and do not include sentences that could hurt someone’s sentiments. Remember to highlight what makes you and your company unique.

Have a quick run-through

“Practice makes a man or woman perfect”

Once you’re all set with your pitch rehearse it until you are confident and it feel elegant to your own ears instead of awkward.

Make sure it doesn’t seem like a rude or aggressive sales pitch. Beware of your body language too. You can practice it in front of a mirror or ask your colleagues to give you their suggestions and feedback.

These are some simple steps that you can follow and create your own elevator pitch and make your first impression the best impression.

When will you use your Online intro?

When you create a video, host a live, join a meeting on Zoom, make a Facetime or Skype call for work and create videos for social media.

We recommend this book for more on Elevator Pitches –The New Elevator Pitch: The Definitive Guide to Persuasive Communication in the Digital Age -By Chris Westfall

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Why grit is the most important quality to be successful?

By Sowmya Narasimhan

We all have our fears. Some fear taking the first step. While others fear the consequences.

But should this stop us from doing what we want to do?

Not at all. We have to face our fears and try to overcome them. To accomplish this you have to have grit.

Grit means to be courageous. It means to make a decision, stand by it, and doing what must be done. It is a blend of passion and persistence.

How does it help you to be successful?
1. Following your passion
Not everyone can achieve what they dream. Most of us are afraid of failures and choose to live our life the monotonous way. But this will not make you successful. You must be brave and never give up. You may fail but be bold and never stop chasing your dreams.

2. Initiation and motivation

“Failure is the stepping stone to success” is a very common proverb we’ve all come across but to come back after a failure, one must have grit. Grit also helps you to be motivated and to keep you focused on your goal.

3. Success and talent

Most of us have a misconception that only talented people are successful. Grit is a far more reliable predictor of success than talent. It is a powerful attitude that helps you to stand out from the crowd. Here’s Duckworth’s formula for success:

Talent X Effort = Skill

Skill X Effort = Achievement

Handling criticism and being a sport

No matter which field you choose you have to know how to deal with criticism. To deal with false allegations and trolls, grit is very important. You may win or lose but you have to be gritty and handle both failure and success with the same attitude.

Grit is the grain of character. A grit mind strengthens all of your strengths. Thus you can clearly say grit is an important quality that you should have in your life.

I would like to conclude by suggesting to you this amazing book written by Angela Duckworth: Grit: The Power of Passion and Perseverance

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Why is having good head shots is important?

By Athena Joseph

A head shot is a tightly cropped portrait of someone, where the focus is on the head and shoulders. Head shots are slightly different from portrait photography.

Head shots are used by businesses to showcase executives and employees on their website.They effectively tell your story, reflect your brand and build trust with your audience. It displays your first point of contact, it’s your first impression, it’s your business, it’s your brand.

A simple head shot plays all these roles and now we know why having good head shots is important for your business. Let’s see a few striking importance of having good head shots:-
1. First impression is the best impression
First impressions are critical. They can make or break a business. And ensuring you make a great digital first impression (i.e through social media, emails, websites) is crucial. This is the reason why having a good head shot is important when someone visits your networking sites.
1. Portrays yourself to your name
Self images are the roots to positive psychology and has its own place and its own importance. You become recognizable and familiar through your head shots. When people from around the world view you as a person, as a figure, then you’re valued more and hence makes others feel comfortable when they are physically around you.
1. Customers feel to know more about you
When your social media viewers view your profile, they tend to search for a glimpse of yourself. And this is where the role of having good head shots comes into play. When they know how you look it adds to an extra point on the impressions they make.
1. Makes your website look more professional
The more consistent images your website has, the more professional it looks to your audience. Adding to this, one excellent head shot of yourself set on all your social media sites makes it clear to your audience that you are a professional.
1. Builds trust, confidence and connection
By being visible to your audience and clients, they find it easier to build trust and the easier it is to communicate and connect with you. Good head shots allow your audience to have a better understanding of you and allows them to look at your product or services. This makes marketing much easier.

So, finally tell us if you have good head shots on your social profiles? Leave us a comment below.

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5 Lessons to learn from Warren Buffet

By Athena Joseph

The success of Warren Buffett, an 84-year-old self-made multi-billionaire, can be attributed entirely to his smart and unorthodox investment strategies. With an estimated net worth of $72 Billion, Warren Buffett is one of the most successful, wealthiest businessmen and investors of all time. His company, Berkshire Hathaway, owns and operates some of the largest corporations in the world, including Helzberg Diamonds, FlightSafety International, and NetJets.

The Berkshire Hathaway CEO, famous for his long-term investing strategy and assessments on market risk, has a lot to teach about money. He is noted for his adherence to value investing, and his personal frugality despite his immense wealth. Despite all his success, Warren Buffett still manages to remain humble and approachable.

Here are 5 Key lessons from Warren Buffett:
1. Need for a strategy
For more than 50 years, Buffet has always had a strategy for his investment. His strategy is based on the need to buy companies that are well managed and at a cheap price. He says that it is good you start early, make all the mistakes early and correct yourself early. Tomorrow is not the best time, Now is.
1. Do work that you love
Warren once said,“In the world of business, the people who are most successful are those who are doing what they love”. Success comes when you do what you love. Looking back at your life when it’s all said and done, will you tell yourself with great pride that you made the right career decision? Doing what you love is a major reason for your long-term happiness. And knowing what you love should be your first step toward self-discovery.
1. Thrive to be different
“Be a sunflower in a field of roses”. Always try out your own method/idea of doing things. Do not always imitate others. Do not make business decisions based on what every other person is saying or doing.
1. Understand the risk coming forward
Calculating risk is an integral part of the investment process. He said,”we don’t have any formula that evaluates risk, but we certainly make our own calculation of risk versus reward in every transaction we do. And sometimes we’re wrong, and we’re going to be wrong sometimes in the future. You can’t make a lot of decisions in this business without being wrong”.
1. Save first, spend second
“Save first and then spend what’s left on your bills. If you’ve calculated correctly in terms of how much income and expenses you have and the amount you should be able to save, things will work out”. Don’t save what is left after spending; spend what is left after saving. Every time you spend money on something that doesn’t give you a return, you’re sacrificing your tomorrow.

What’s your favorite takeaway from this post? Let me know in the comments below.

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5 Top trends on Instagram now!

By Tanyika Rai

Social media platforms are constantly evolving. There’s always something new to try out especially if you’re using it as a marketing tool.

Instagram has over 1 billion monthly active users making it one of the most used social media platforms and probably the best marketing tool for you. A lot of companies and businesses use this app to promote and advertise their brands, So you can understand how large the playing field can be.

Overusing hashtags in the caption of each one of your posts is old news. If you want to be on your A-game, it’s time to try out these top trends on Instagram.

Live Streams:

The option of going live on Instagram has been around for a while but was not frequently used. But due to circumstances, there has been a huge increase in the popularity of this feature. Instagram even increased the maximum length of a live stream from 1 hour to 4 hours.

So use this feature, to collaborate with other Influencers and go live together, to answer follower-asked questions, or simply to engage with your community.

Reels:

The new reels feature was inspired by the TikTok app and was introduced in 2020. They are 15 to 30 second long videos where you can even compile a bunch of smaller clips into one. Reels are one of the most used Instagram features because of the amount of time people can spend on them.

They can be entertaining, casual, or informative and are a fun way to share any type of content. You can use them to try and promote your product or service or you can use them as info graphs that share tips and tricks.

Instagram Guides:

Guides are kind of like the blog posts of Instagram. Originally introduced for a selected group of people but now are free to use by everyone.

Content creators can use it to share things like tips & tricks on self-care and wellness or they use it to recommend a list of their personal favorite resources, products, and tools.

Influencers have recently taken to sharing COVID related information too.

Carousel Graphics &Instagram Stories:

These Instagram features have been around for quite a while now but it is still a top trend on the social media platform. Carousel posts can include up to 10 posts in 1 and Instagram stories allow you to post multiple stories.

Carousel posts can be used to present even more content and using them can be a pretty good way to create some type of slideshow and showcase your product. Putting up Insta stories can be used as a great marketing and branding tool to promote your biz. Influencers in the past 2 years have increased the use of both these features though they have been around for some time already.

A major plus is that there are quite a lot of templates and editing apps that can be used to spruce up your Instagram feed.

Digital Stickers & Sticker Selfies:

Now this, to me, is a very fun way to be trendy on Instagram because stickers are pretty cool on their own.

The sticker selfie feature on Instagram allows users to create their own animated stickers from selfies and turn them into stories. Cool, I know.

Digital stickers are basically virtual stickers with some extra information along with the image. These stickers can display anything from inspirational quotes to brand or product details to promote your brand. So use them wisely.

Design apps and websites like Canva, have customizable sticker templates to suit you.

New Instagram features will constantly be created and with influence will become trends which means you should be keeping an eye out and give them a try. Keeping up with current trends but also personalizing them to suit your brand image is important and will make your content fresh and new. Plus it also excites your audience.

So try out some of these Insta trends if you haven’t already and spice up your Instagram game.

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Why having a podcast is good for your business

By Sowmya Narasimhan

Learning through listening is far better than learning by reading. It’s just not my opinion it’s a fact. Research states that regular listening increases reading accuracy by 52% and also expand vocabulary improving fluency. So the best way to put across your thoughts would be by starting your podcast.

A podcast is an episodic series of digital audio files that a user can download to a personal device for easy listening. It’s an effective method of communication that can help you build your ongoing relationships with your audience and community.

Having your podcast can have several benefits that can serve your business.

I’ve listed a few below:

Personalized platform

You would be directly talking to your customers and there will be an active engagement from the listeners. Moreover, it’s a much more devoted way of providing information than sending it in word form.

Easy to use

The biggest advantage of digital platforms is that they are portable. This allows your clients to listen to your podcast from anywhere in the world on any device. Since the podcast is a digital platform it has a reduced cost of publishing. They are also easy to edit and update. You can also use this to grow your credibility and authority with your friends and colleagues.

Promotion of your podcasts

Once someone subscribes to your podcast they will be notified about any new podcast you share. This way they can always listen to your podcast without missing any of it. It’s easy to share your links and advertise your podcasts.

Time-efficient

“A stitch in time saves nine”

Podcasts do not require a lot of effort to listen to. You can listen to podcasts and simultaneously indulge in other tasks. It’s also very easy to create a podcast. This saves time and also helps you to be productive.

Your podcast subscribers are the core of your community and over time, they will be your best prospects for deepening the relationship through cross-selling and loyalty tactics. Well, it’s always better to deliver your content through a podcast rather than writing it on an e-mail or document. So what are you waiting for?

Get started with your own podcast soon and also don’t forget to check out mine below!

Link: Podcast – Success With Savitha

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3 Tips To Build Your Personal Brand on Social Media

By Tanyika Rai

Everybody has a personal brand. I have one and so do you.

Wikipedia defines the term ‘personal brand’ as, “ A personal brand is a widely recognized and largely uniform perception or impression of an individual based on their experience, expertise, competencies, actions and/or achievements within a community, industry, or the marketplace at large. ”

To put it simply, your personal brand is how the world sees you at a glance. It’s how you promote and present yourself and display your skills, personality, and experience. Basically, it’s your story.

We live in a largely digital and modern world. You can literally do anything and everything online. Having a personal brand is not just a nice thing to have but an absolute necessity. We use our personal brand as a means to separate ourselves from the mass multitude, to stand out, and to establish ourselves in the world. And in this world that we live in to build a good personal brand, Social media is your best option.

So here are 3 great tips to build a good personal brand on social media.

Establish your target audience:

Your target audience is the specific group of people that you want to share your content, service, or product with and who would be the most interested in what you have to share.

Establishing your target audience is the first and most important step of building your personal brand on social media. For your personal brand to grow, you need to attract the attention of those that best suit your product or service. Unwanted attention will do nothing to build your personal brand.

After identifying your target audience, it becomes easier to decide what social media platforms would best suit you and your brand. Working your brand on a platform that doesn’t consist of your required audience can be a waste of time and resources.

Engage With Your Audience Regularly

Having a personal brand is a lot like having a job. It requires a lot of the same hard work and effort. A key tip to build and grow your personal brand is posting content consistently and always engaging with your audience.

Engaging with your viewers could be anything like replying to their comments, responding to their messages, hosting lives, or interactive events regularly. The people who will help you establish your brand are very important and it’s good to interact with them constantly.

Posting content consistently and on a fixed schedule, especially when building your brand attracts an audience and gives you more opportunities to interact and engage with them.

Connect And Collaborate

Other Influencers around you can be like your co-workers. Collaborating and connecting with them as well as establishing friendly relations with them is a great idea.

One of the first things you should be doing when building a personal brand is studying and understanding the various other Influencers around you. Observe the content they put out and who their target audience is. If they belong to your particular niche then you should be engaging with them. Start developing relationships with them and then collaborate with them.

Consistency:

This is a key step to growing your personal brand and getting more exposure on social media. Creating a personal brand on social media will not be easy, especially when you’re starting out fresh. It requires a lot of effort, work, and motivation.

Posting content consistently and not forgetting your target audience is the first step to building your personal brand and should always be in your mind.

Another thing that you should also always remember is to be yourself. You do not want to be putting someone who isn’t you online.

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Detox Your Inbox

by Jivitha Shobashree

Distractions aren’t they vicious. They can take your mind of something effortlessly. Your Email being one of the distractions.

What does Detox your email mean?

When you open your phone or laptop to do a particular work and your mind gets diverted into seeing the notifications or emails. And then to focus back on your work becomes difficult.

Therefore there should be a particular time set for seeing your emails. And only the important mails or the ones required should be there.

Detoxing your inbox is very similar to cleaning your wardrobe. Though it sounds like a lot of work, once you set aside the clothes you don’t wear and arrange your new ones in an orderly manner the next time you want to choose an outfit you would be quick with your choice.

It’s the same with emails, remove the old and unwanted mails arrange your mailbox in an orderly manner, create different files for important mails so you’ll read only the resourceful ones and the amount of time you spend is less.

5 tips to detox your inbox

Turn off notifications:

First thing you have to do if you want to work without any distractions is to turn off your notifications.

Try to keep a specific time to check your mails:

Most people get distracted when the alert sound rings, when you lose your focus it takes 23 minutes to get back to your task after an interruption.

Unsubscribe as much as possible:

Out of the mails you get which ones do you actually read? How many of these mails are important, that you reply to? Start by unsubscribing the mails you don’t read. Then your mailbox becomes more organised and clean.

Suppose a few mails are of interest but not at that particular time then mark those mails as read and have them go directly into a special folder such as “Read later” or “promo’s” You can open up this folder whenever you have the time.

Draft without distraction:

When you reply or draft a mail, can you type it without getting distracted by other mails or opening your inbox first? When you compose a mail try not getting distracted, type and send the mail. Also you can draft mails in a batch and have them set to go at a certain time.

Check your mail:

Like I shared above we should have a time scheduled for everything. Which includes checking our mail box as well. Set aside an hour or so, to reply and read your mails. This will help you focus on the activities that you do without having to think about replying to those mails. It reduces your stress.

Change of app:

When you try to draft a mail and that’s when you get tons of notifications that you feel tempted to open them. A solution to this problem is to try changing your app. Suppose you want to text a colleague you can use an instant messaging app. Instead of writing emails just call and talk.

Detox your mail!

Start detoxing your inbox right away. You will feel more at peace and organised. This will help you in the long run.

In the words of Mark Zuckerburg, “I’m here to build something for the long-term. Anything else is a distraction.”

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