By Tanyika Rai

Everybody has a personal brand. I have one and so do you.

Wikipedia defines the term ‘personal brand’ as, “ A personal brand is a widely recognized and largely uniform perception or impression of an individual based on their experience, expertise, competencies, actions and/or achievements within a community, industry, or the marketplace at large. ”

To put it simply, your personal brand is how the world sees you at a glance. It’s how you promote and present yourself and display your skills, personality, and experience. Basically, it’s your story.

We live in a largely digital and modern world. You can literally do anything and everything online. Having a personal brand is not just a nice thing to have but an absolute necessity. We use our personal brand as a means to separate ourselves from the mass multitude, to stand out, and to establish ourselves in the world. And in this world that we live in to build a good personal brand, Social media is your best option.

So here are 3 great tips to build a good personal brand on social media.

Establish your target audience:

Your target audience is the specific group of people that you want to share your content, service, or product with and who would be the most interested in what you have to share. 

Establishing your target audience is the first and most important step of building your personal brand on social media. For your personal brand to grow, you need to attract the attention of those that best suit your product or service. Unwanted attention will do nothing to build your personal brand. 

After identifying your target audience, it becomes easier to decide what social media platforms would best suit you and your brand. Working your brand on a platform that doesn’t consist of your required audience can be a waste of time and resources.

Engage With Your Audience Regularly 

Having a personal brand is a lot like having a job. It requires a lot of the same hard work and effort. A key tip to build and grow your personal brand is posting content consistently and always engaging with your audience.

Engaging with your viewers could be anything like replying to their comments, responding to their messages, hosting lives, or interactive events regularly. The people who will help you establish your brand are very important and it’s good to interact with them constantly. 

Posting content consistently and on a fixed schedule, especially when building your brand attracts an audience and gives you more opportunities to interact and engage with them.

Connect And Collaborate

Other Influencers around you can be like your co-workers. Collaborating and connecting with them as well as establishing friendly relations with them is a great idea.

One of the first things you should be doing when building a personal brand is studying and understanding the various other Influencers around you. Observe the content they put out and who their target audience is. If they belong to your particular niche then you should be engaging with them. Start developing relationships with them and then collaborate with them.


This is a key step to growing your personal brand and getting more exposure on social media. Creating a personal brand on social media will not be easy, especially when you’re starting out fresh. It requires a lot of effort, work, and motivation. 

Posting content consistently and not forgetting your target audience is the first step to building your personal brand and should always be in your mind.

Another thing that you should also always remember is to be yourself. You do not want to be putting someone who isn’t you online.