-By Deepti Satish

 “Average players want to be left alone. Good players want to be coached. Great players want to be told the truth.”


Before buying a product or availing of a service we don’t just instinctively believe what the marketing says about the brand. Instead we go down to read the client testimonials or reviews that prior customers have left for us. 

What are client testimonials?

Client testimonials are endorsements by pleased customers or clients who validate the reliability of a product or service.

Building trust and credibility is very important for a business. The business must not only give their clients solutions to their problems but also be the best at it. Clients would be motivated to stay and bring more patrons with them when they have a sense of trust and credibility. Your company thrives and grows in this way.

Client testimonials play a vital role in establishing them. People are more likely to trust what other customers have said about a service or product than what the company claims.

Testimonials add more weight and authenticity to your brand. Marketing is crucial for the success of a brand. Along with great marketing tactics, optimistic brand testimonials are a game-changer that helps the brand succeed. They influence customers and clients to spend more and avail themselves of more services and spread the word about your business once they are satisfied.

According to studies, client testimonies are proven to be 89% effective. It is more effective than hired third party reviews, as they are more genuine and bonafide. They significantly influence purchasing decisions.

How to get client testimonials?

  1. Ask them to: sometimes clients either forget or just don’t write reviews. In that case, it’s best to just ask them to do so. You could also ask social media influencers who’ve bought products or services to mention you on their social media.
  2. Use a listing service: google, yelp and many other websites allow clients and customers to rate and review the companies that have registered with them.
  3. Allow Clients to Leave Ratings and Reviews Directly on Your Website or social media: Although using a third-party review system is great, it might be more useful for your clients to leave ratings and reviews directly on your website. Visitors will be able to quickly read the feedback that will influence their buying decisions.

Finally, client testimonials are more genuine and legitimate, and potential clients will trust them. Third-party feedback and bots can be very transparent and phoney at times. Raw, truthful, and voluntary testimonials are valued by the public.