Personal Branding

  • 5 things to keep in mind while choosing a mentor

    Mentoring is a great way to create support for you while scaling in your career or business

    “A mentor is someone who sees more talent and ability within you, than you see in yourself, and helps bring it out of you.” 

    – Bob Proctor

    Oprah Winfrey once said, “Surround yourself only with people who will lift you higher”. 

    When it comes to building a strong, successful business, brand, career or life, you need to have a mentor in order to push yourself to achieve all those big, hairy, audacious goals you set for yourself. No matter your industry or niche, finding a great mentor can really help leverage your experience to build your business and your personal brand. Good mentors inspire you, stretch you and open up your mind. They give you a safe place to experiment, ask questions and save you time by helping you find the pathway you need quickly. They give you the confidence and assurance you need to know that you’re going the right way. In fact, 87% of mentees found that they feel empowered by their mentoring relationship. Good mentors save us mistakes and open us up to their networks. 

    So how do we find the right mentor?

    1) Know your goals. Be clear about what you’re trying to achieve in the next 12 months. 90 days is too short for a strong mentor relationship and five years is too long. Focus on what you want by the end of the year. 

    2) Look for a person who has achieved your goal. Ask your friends, colleagues, Facebook mates, LinkedIn connections or even Google it or tweet it. Industry bodies can also be a good place to start. 

    3) Ask if they mentor people. Sometimes you may want someone to be your mentor but they may not be into mentoring at all. They might not have the time or bandwidth to do that. Reach out to them and ask them if they want to mentor you. Once you’ve found the right person, you may have to pay them for their time. This is an investment in your future. A coffee or buying lunch for them is not going to cut it always. Alternatively, you can offer to do something for them, like helping them on a project. 

    4) Be respectful of the value they bring. It has taken them years to work out what you want to learn in an hour. Listen to them, pay attention and then go in with the questions.

    5) Rapport is key. Make sure you like and trust them. You may start the mentoring relationship but then find that your energies don’t match. Make sure you like and trust them before you begin this engagement. They don’t have to be your best friend, but you need to be comfortable enough to have open conversations. You can have different mentors, to guide you in different areas of expertise and different skill sets.

    Every mentor-mentee journey is unique. A good mentor can help bring you out of your shell and help you get closer to the goal you are chasing.

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  • How to be a LinkedIn top voice?

    linkedin top voices

    By Deepti Satish

    LinkedIn is commonly known as an “online resume”. It does resemble a resume, it exhibits your schooling history, your work experience, skills, strengths, weaknesses etc.

    But LinkedIn has emerged to be more than that,  it’s a networking site for business individuals and entrepreneurs helping them develop a brand, self-branding etc.

    Every person on LinkedIn creates a chance to make their opinion known. They get to write article, posts, show off their skills, voice their opinions on certain situations. 

    Every year, LinkedIn honours over 300 writers by compiling a list known as the “Linkedin Top Voices.”

    The LinkedIn top voices is a LinkedIn initiative that recognises influencers who succeed on the social media platform. They’re the ones who took advantage of every blogging feature—articles, posts, comments, and so on—and made their voices and viewpoints heard by everyone

    The Top Voices on LinkedIn are chosen based on a set of parameters related to app engagement, including:

    However, just posting consistently will not help you reach the top voices list. It’s all about connecting with people, communicating, networking, and creating a tribe.

    People on the list have been very engaging and interactive with their audiences over the year via their posts.

    • Engagement provided by posts, including responses, comments, and shares across all content created by each member)
    • Follower growth over time-based on posting cadence – that is, how often and how much they post to LinkedIn

    Linkedin has top voice lists for various categories. Such as: 

    Data Science and AI, Design, Education, Entrepreneurship and Small Business, Equity in the Workplace, Finance and Economy,  Frontline Health Care, Frontline Retail, Job Search and Careers, Marketing and Advertising, Sales, Sports, Technology

    Things to consider if you want to be a top voice:

    1. Consistency is key: The more you write, the more your audience will recognise you. As a result of your consistency and interaction on the website, more users will reach out to you. People like it when you try to bring out more content and socialise with others, and this will draw them to your page.
    2. People crave real content: Viewers want to know how you feel and what your thoughts are on the topic. Raw content piques their interest further. They aren’t interested in reading any more cliched stories or blogs. Your audience will want to come for more if they savour your authenticity. 
    3. Use hashtags to join in on public opinion. To join new, relevant audiences with your content, use three to five relevant hashtags in your posts. You will also join a feed and react/comment on discussions from the viewpoint of your company when you connect your LinkedIn Page with related hashtags in your Communities Hashtags panel, further introducing your brand identity to new, relevant audiences.
    4. Share a lot of video and visual content: Make sure you have a lot of eye-catching graphics in your marketing mix. Unique imagery, especially videos, stands out more on feeds, making your brand (and Page) stick out.

    Some of LinkedIn top voices 2020 are:

    1. Hansi Mehrotra – Founder, The Money Hans
    2. Kamalika Paddar – Manager – Business Intelligence, Axis Bank
    3. Nischala Murthy Kaushik – Global Marketing Director – CTO office, Wipro
    4. Ritu Anand – Chief Leadership & Diversity Officer, TCS
    5. Sugandha – Project Manager, Title operations, Netflix
    6. Roopa Kudva – MD. Omidyar Network India
    7. Abhijit Bhaduri – Founder & CEO Abhijit Bhaduri & Associates 
    8. Aditya Vivek Thota – Software engineer, Visa 

    You can look at their pages for inspiration as to how to improve your LinkedIn profile.

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  • How to create a good bio?

    By Athena Joseph

    1. INTRODUCE YOURSELF 

    It is very obvious that people who view our bio would spare only a few seconds to look into it. And these few seconds marks the first impression. So, it is very necessary that we introduce ourselves in a short and crisp way but also makes ourselves clear to the reader. Clearly communicate who you are and what you do in a line or two.

    1. SHOWCASE THE “CAREER EXTRAS’ 

    Adding a few extra points about your career helps you to stand out from the rest. This may include civic activities, awards and recognitions, volunteering, or cultural skills like language or travel. It may also include other interests or activities that may show leadership, character, or qualities you feel are beneficial to your career.Feel free to add an extra bulletin for these. 

    1. USE STRONG ACTION WORDS

    Action verbs start each sentence off with a bang! Writing long sentences full of dull descriptions does nothing to capture interest. Strong action words, however, are a far more persuasive language tool that allows you to be concise and impactful. They paint a vivid picture of your experience and achievements in a different perspective. 

    1. START OR END WITH YOUR STRONGEST POINT

    Most of the readers tend to start reading the bio and eventually skip the content right in the middle and jump to what’s on the last. Hence, it is important to lead or end your bio with the strongest points about yourself or the work you’ve done.

    1. STAY DISTINGUISHED

    It is equally necessary that you stay out distinguished from your fellow mates and peers. This could be done by including points like describing a challenge or problem that you overcame, naming the tangibles that you have produced i.e products, publications, brand etc. The most necessary point is to be specific about yourself and everything else that you’ve written in your bio.

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  • Why Client Testimonials are pivotal to your Business?

    testimonials

    -By Deepti Satish

     “Average players want to be left alone. Good players want to be coached. Great players want to be told the truth.”

    DOC RIVERS

    Before buying a product or availing of a service we don’t just instinctively believe what the marketing says about the brand. Instead we go down to read the client testimonials or reviews that prior customers have left for us. 

    What are client testimonials?

    Client testimonials are endorsements by pleased customers or clients who validate the reliability of a product or service.

    Building trust and credibility is very important for a business. The business must not only give their clients solutions to their problems but also be the best at it. Clients would be motivated to stay and bring more patrons with them when they have a sense of trust and credibility. Your company thrives and grows in this way.

    Client testimonials play a vital role in establishing them. People are more likely to trust what other customers have said about a service or product than what the company claims.

    Testimonials add more weight and authenticity to your brand. Marketing is crucial for the success of a brand. Along with great marketing tactics, optimistic brand testimonials are a game-changer that helps the brand succeed. They influence customers and clients to spend more and avail themselves of more services and spread the word about your business once they are satisfied.

    According to studies, client testimonies are proven to be 89% effective. It is more effective than hired third party reviews, as they are more genuine and bonafide. They significantly influence purchasing decisions.

    How to get client testimonials?

    1. Ask them to: sometimes clients either forget or just don’t write reviews. In that case, it’s best to just ask them to do so. You could also ask social media influencers who’ve bought products or services to mention you on their social media.
    2. Use a listing service: google, yelp and many other websites allow clients and customers to rate and review the companies that have registered with them.
    3. Allow Clients to Leave Ratings and Reviews Directly on Your Website or social media: Although using a third-party review system is great, it might be more useful for your clients to leave ratings and reviews directly on your website. Visitors will be able to quickly read the feedback that will influence their buying decisions.

    Finally, client testimonials are more genuine and legitimate, and potential clients will trust them. Third-party feedback and bots can be very transparent and phoney at times. Raw, truthful, and voluntary testimonials are valued by the public.

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  • 3 Tips To Build Your Personal Brand on Social Media

    success with savitha

    By Tanyika Rai

    Everybody has a personal brand. I have one and so do you.

    Wikipedia defines the term ‘personal brand’ as, “ A personal brand is a widely recognized and largely uniform perception or impression of an individual based on their experience, expertise, competencies, actions and/or achievements within a community, industry, or the marketplace at large. ”

    To put it simply, your personal brand is how the world sees you at a glance. It’s how you promote and present yourself and display your skills, personality, and experience. Basically, it’s your story.

    We live in a largely digital and modern world. You can literally do anything and everything online. Having a personal brand is not just a nice thing to have but an absolute necessity. We use our personal brand as a means to separate ourselves from the mass multitude, to stand out, and to establish ourselves in the world. And in this world that we live in to build a good personal brand, Social media is your best option.

    So here are 3 great tips to build a good personal brand on social media.

    Establish your target audience:

    Your target audience is the specific group of people that you want to share your content, service, or product with and who would be the most interested in what you have to share. 

    Establishing your target audience is the first and most important step of building your personal brand on social media. For your personal brand to grow, you need to attract the attention of those that best suit your product or service. Unwanted attention will do nothing to build your personal brand. 

    After identifying your target audience, it becomes easier to decide what social media platforms would best suit you and your brand. Working your brand on a platform that doesn’t consist of your required audience can be a waste of time and resources.

    Engage With Your Audience Regularly 

    Having a personal brand is a lot like having a job. It requires a lot of the same hard work and effort. A key tip to build and grow your personal brand is posting content consistently and always engaging with your audience.

    Engaging with your viewers could be anything like replying to their comments, responding to their messages, hosting lives, or interactive events regularly. The people who will help you establish your brand are very important and it’s good to interact with them constantly. 

    Posting content consistently and on a fixed schedule, especially when building your brand attracts an audience and gives you more opportunities to interact and engage with them.

    Connect And Collaborate

    Other Influencers around you can be like your co-workers. Collaborating and connecting with them as well as establishing friendly relations with them is a great idea.

    One of the first things you should be doing when building a personal brand is studying and understanding the various other Influencers around you. Observe the content they put out and who their target audience is. If they belong to your particular niche then you should be engaging with them. Start developing relationships with them and then collaborate with them.

    Consistency:

    This is a key step to growing your personal brand and getting more exposure on social media. Creating a personal brand on social media will not be easy, especially when you’re starting out fresh. It requires a lot of effort, work, and motivation. 

    Posting content consistently and not forgetting your target audience is the first step to building your personal brand and should always be in your mind.

    Another thing that you should also always remember is to be yourself. You do not want to be putting someone who isn’t you online.

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  • 3 Tips to Crack an Internship Interview

    crack internship interview

    By Bhumika Ramesh

    Being on the edge of the seat, sweaty hands, a mind full of flowing thoughts – almost every one of us must have experienced these when giving an interview for a potential internship.

    Well, here are 3 tips to make those worries and doubts flutter away and express the best version of yourself!

    • Make An Amazing First Impression!

    Standing out in the crowd, whether it be your presence or the way you’re dressed goes a long way. Great non-verbal behavior and being yourself while seated, give out a confident aura. So dress professionally, be on time, smile and show up with confidence.

    • Mention your accomplishments and strengths.

    Recruiters usually ask many questions based on the candidate’s accomplishments and strengths to gauge their adaptability as well as the impact they can bring to the company. Try to mention the most relevant ones for the industry you’re applying to – having coding skills might not be the appropriate skill if you’re applying to a hands-on fashion brand.

    • Ask questions!

    Asking questions after the end of an interview shows evidence of research and interest in the company. This way, the recruiter knows the candidate is engaged completely and can give their all to their work in the future. Asking thoughtful and stimulative questions is indicative of critical thinking skills. Don’t ask obvious questions, the answers to which you should have ideally known.

    With these tips, cracking an internship interview would be an effortless and smooth path. Here’s to landing those positions!

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  • The surprising benefits of corporate networking (and how to be awesome at it)

    It’s a common misconception that only entrepreneurs should network to drum up business.

    While corporate networking isn’t a disruptive practice, there’s a general lack of awareness about its benefits. Which means, the lack of a robust professional network ends up haunting most ambitious professionals in the long run.

    Wondering how networking is synonymous with your success in the corporate world?

    Read on to uncover the surprising benefits of corporate networking.

    1.   Helps you stay on top of industry best practices

    With organizations increasingly relying on employees for innovative problem-solving, networking is a great way to learn from industry veterans and peers to fuel your thinking. Plus, staying on top of industry updates also gives you the advantage of looking at things from a unique perspective and coming up with solutions nobody else would think of.

    2.   Boosts your confidence

    Like it or not, your professional success does shape your self-perception. That’s why an unproductive day at work makes you feel crappy!

    So when you mingle with peers and offer to help someone in a jam by banking on your professional experience, your confidence skyrockets. You also come back to your desk the next day with a spring in your step and with some new-fangled ideas to test out.

    3.   New opportunities open up

    When you network with other folks in your industry, you become more visible.

    Sure, this doesn’t happen overnight, but it really is inevitable if you keep at it. And, when a fancy position opens up in your dream company, don’t be surprised if people reach out to you because they think you’re a good fit.

    This doesn’t have to be an external opportunity either. Internal networking gets you noticed by the leadership in your organization, which translates to tons of opportunities for growth.

    Sounds amazing, right?

    4.   In-house collaboration becomes easier

    Fast-paced, modern workplaces refuse to function as silos, which means inter-departmental collaboration needs to be seamless.

    It’s no secret that it’s easier (and much more pleasant) to work with people you have a rapport with. So make sure you connect with folks beyond your team.

    Moreover, when you make an effort to build relationships with your peers, you’re rewarded in big or small ways every day.

    Remember how Dev from Accounting responded to your high-priority email just when everybody was packing up for the weekend?

    Take that good karma and pass it around.

    5.   You create a support system

    Networking is way more than leaving an event with a fistful of business cards.
    Productive networking translates to idea swapping, creative problem solving, and, most importantly, creating a strong support system.

    One day you’re celebrating someone else’s major win, and the next thing you know they’re celebrating yours too!

    (If that’s not how it’s been working for you, you need to jump ship ASAP).

    How to ace corporate networking

    Here are some tips to make your next networking event (online for now) more effective and less agonizing.

    Start small

    The best way to get noticed is to join a relatively smaller group of like-minded professionals who’re grappling with the same problems as you.

    I know that sounds counter-intuitive – what can you learn from folks who don’t have it all figured out?

    The thing is, you don’t always have to learn from a veteran. Sometimes being in the trenches with your peers can teach you just as much.

    Besides, when you get comfortable speaking up in small groups, the prospect of attending a larger event starts sounding a lot less scary.

    Don’t sign up for all the events all at once

    The more people you meet the faster your network grows, right?

    I made this mistake too, compromising quality for quantity.

    My advice?

    Nurture those relationships and work on creating a stronger rather than a bigger network.

    Network on your terms

    Introverts, listen up.

    Are you losing sleep (and getting cold feet) over attending an event?

    You don’t have to be the first one in and the last one out, you know? You don’t have to hang back for drinks every time.

    It really is okay to network on your terms and at a pace you’re comfortable with.

    Stop calling it “networking”

    This one is again for the introverts out there.

    Not to be presumptuous, but most introverts I know hate small talk, and that’s why they detest corporate networking.

    If “networking” sounds way too clinical for you, maybe it’s time to do a quick switcheroo. May be, it’ll be easier if you think of networking as forging meaningful connections with kindred souls!

    (All credits to MarieTV for this amazing tip.)

    The Wrap

    Here’s the thing: even though “work” is a massive part of our lives, we tend to stay away from productive discussions about it.

    I mean, after spending those ungodly hours at our desks, who wants to talk about work anyway?

    And I get it – networking can be time consuming and sometimes down right awkward, especially if you’re an introvert.

    But when done right, networking can supercharge your career.

    I mean it.

    Go make the next 12 months YOUR year of growing your professional network on your terms!

    P.S. When was the last time you attended a networking event? Did it go as expected? Let me know in the comments.

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  • Crafting a relatable & attractive personal brand story

    In a world of information overload, how do you get your point across?

    One word: Stories. 

    Stories shed light on our past experiences, forge a bond between human experiences, and as a result become powerful forces of revelation and trust building. 

    So it’s no secret that your story forms the core of your personal brand. 

    Your story makes you real. Relatable. And most of all, inspiring. 

    Yes, you don’t need to scale the Himalayas to be credible and inspiring (but mad props to you if you do!).

    It’s the little things, all the small scattered experiences that converge to shape you and your purpose. 

    Wondering how to channel your emotions, collate your experiences, and craft a relatable story for your personal brand?

    Dive in!

    1. Dig Deep

    It’s difficult to be vulnerable and share the parts of you that have truly shaped you. 

    But a powerful story is made up of all the vulnerable bits that have lit a fire in you and forged you into your fabulous self. 

    Think about it:

    What’s the bravest thing you’ve done?

    What has shaped your principles?

    What inspires you today and every day?

    What made you choose your career or inspire you to start your business?

    What’s one quality that you value in yourself and your employer/business prospects?

    Answering these questions will give you more impactful and distilled points to weave into your story. 

    1. What do you want to be known for?

    Whether you admit or not, you’ve always felt you have a purpose to fulfill through your work. 

    You touch the lives of so many people on a daily basis: what legacy are you going to leave behind? What’s one thing that people will remember about you when you’re gone?

    Is it how you manage to think calmly even when all hell is breaking loose? Or your compassionate leadership style?

    The purpose of your personal brand is to attract your soul clients or your dream job. Show them why you’re head and shoulders above anybody else in your industry. 

    1. Talk about your mission 

    Your personal mission statement is an integral part of your story. To be effective, it should be diverse enough to showcase your strengths and future goals as well as focused enough to set you apart. 

    But here are some things to consider while writing this part of your story:

    What’s one thing you’d like to fix in the world around you through your work? 

    How will you fix it?

    Essentially, your “mission” should answer the “why factor” about your goals. That is, your story shouldn’t just be about what you do but why you do it. 

    If you get this down pat, you’ve got a significant chunk of your story sorted. 

    1. Keep it simple and focused

    Every story has a beginning, a middle, and an end. Your story for your personal brand should also follow the same structure to be memorable and to hit home with clarity. 

    Explain who you are, what you do, and why you do it in simple language. Weave in how you plan to solve your customers’ or potential employers’ problems. But most importantly, tie in WHY your skills or  services will make a difference in their lives. 

    1. Your story is not your resume

    Your resume is all about your professional achievements. But your story, which forms the core of your personal branding, is an all-encompassing narrative that showcases your strengths, ideas, as well as goals. 

    A resume is good for a quick once over. But your story highlights the best parts of you and creates valid links between different parts of your personal experiences that have shaped you. 

    Your story should make anyone pick up the phone and call you to talk about that one wild experience that launched an ambitious project. 

    Bottom line

    You are a fabulous composite of your distinct human experiences. 

    You have been buoyed by your strengths and strengthened by your perceived failures. Your story should factor in all these aspects but in a streamlined manner. 

    While there are no right or wrong personal stories, your story should be composed in line with the values of your personal brand to be impactful and effective. 

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  • Why personal branding is non-negotiable in 2020

    You’re sold on the branding aspect of your business, I’m sure. Or if you’re working for a brand, you’re busy upholding the tenets of that brand.

    But what about personal branding?

    What about it, Savitha? Is it really as important  or can I pass?

    Let’s just put it this way: personal branding in non-negotiable if you’re an entrepreneur or a working professional in 2020.

    Consider the following public figures and how their personal brands helped them pave the path to their success.

    Oprah Winfrey

    Oprah needs no introduction, and she’s pretty much the undeniable queen of personal branding.

    Oprah wasn’t accepted with open arms initially, but she refused to budge and built her personal brand on authenticity, consistency, and compassion more than anything else.

    Oprah’s net worth is over $2.5 billion and she keeps inspiring people to be their best self by tapping into their own, authentic selves.

    Richard Branson

    The “tie-loathing adventurer, philanthropist, and troublemaker” icon of modern personal branding, Richard Branson, is one of the most successful entrepreneurs today. And no surprises why.

    Branson also built his brand around his vibrant personality. He chose to stand out, throw caution to the wind even, when it came to staying on brand.

    He runs a diverse variety of businesses (about 400), has more followers on LinkedIn than anybody else (10.3 million!), and continues to inspire people to achieve their goals without compromising on passion and fun.

    Arianna Huffington

    The Huffington Post is currently one of the most prominent media sites on the web, but it wouldn’t have reached these heights without founder Ariana Huffington’s strong personal brand and innate ability to foster visibility.

    Arianna Huffington has never shied away from expressing her views on politics, however, controversial. And her boldness and confidence has become the corner stone of her personal brand. 

    Gary Vaynerchuck

    Uber successful marketer Gary Vaynerchuck believes a strong personal brand is the long-term foundation in your career of choosing.  Gary also believes that building a personal brand is an ongoing effort, and it always pays off in the end.

    Hi secret to success as a disruptive and wildly successful marketer?

    Creating helpful content that helps you stand out among your target demographic. In a world where businesses and even individuals are automatically wired to hard sell, be that person who believes in cultivating a relationship before pitching your products or services.

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  • Don’t start working on your personal brand before you do these 3 things

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    Back in the days, your personal brand was restricted to your business card, unless you were actively in the media spotlight.

    But now, with the hyper social, all-encompassing nature of the internet, everyone has a “personal brand” if they’re fairly active on social networking sites.

    But that doesn’t mean it’s an effective or attractive personal brand.

    Your personal brand is how you showcase your skills, strengths, personal and professional milestones, as well as your opinions to the world. But most importantly, this should be under your control.

    You can either let your brand shape itself chaotically, or you can get your hands dirty and actually mold how business prospects or potential hirers see you.

    But before you dig in, make sure you do these 3 things to make the process simpler and the end result more targeted.

    1.    Ask your friends and colleagues for feedback

    This IS the hardest part – after all, who wants to hear unpleasant things about themselves.

    TBH, your friends and colleagues may even hold back when you ask them. So make sure you ask them for honest, constructive feedback for strictly professional reasons.

    Hey, you can even consider creating a Google form where they can have the option to send in their views anonymously.

    Our advice?

    Take everything with a grain of salt. You are after all on a personal quest to better yourself and being defensive won’t help you in the least.

    Once you’ve collated all the “areas of improvement,” start working on them one day at a time to build them into productive habits.

    Also, don’t be selective about your “areas of improvement,” unless of course a comment shared with you is meant to disparage you rather than encourage your growth.

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    2.    Audit yourself

    Take a good hard look at your IRL as well as online presence objectively.

    Is this a person you’d trust with high value projects or snap up immediately during an interview?

    What would you do differently?

    Create a habit journal and note these aspects down. Work on them a little every day.

    Once you’ve audited your IRL habits, move on to how you express yourself on social media.

    First, do a quick Google search and see what comes up, both on the search page and the image pages.

    Audit your Facebook timeline, Insta, and Twitter feeds as well.

    Yep, it’s time to bury those Tequila Tuesday updates and photos for good under your new evolved personal brand.

    Next ask yourself these questions:

    Is there a severe disconnect between your past and present selves?

    -It may be a good idea to clean up your feeds and make your Facebook and personal Instagram private then.

    Are you vocal about your religious and political beliefs more than usual?

    -It’s generally not a problem if you’re on brand: consider Arianna Huffington, for example. But, if you’d rather project a neutral stance, go ahead with the cleanup and remind yourself to not be radically outgoing on your feeds moving forward.

    Generally strong political and religious beliefs are off putting to employers or to business prospects whose own beliefs may not match your own. Social beliefs are generally not an issue, unless hate speech is involved.

    Are you venting online or feuding with someone?

    -It’s easy to unleash a tirade when you’re hiding behind a screen, but it does reflect poorly on you in person. Refrain from these at all costs if you don’t want to come across as defiant or easily aggravated.

    Do you come across as a positive person?

    If your feed is drowning in moody and vague quotes bordering on passive aggression, it’s time to shelve those. People naturally gravitate towards positive and objective individuals. Positive and level headed folks also inspire trust and confidence – so work these aspects into your future updates.

    3.    Start laying the foundation of your personal brand

    Once you’ve accomplished the clean up and started working on your areas of improvement, it’s time to lay the foundation of your personal brand.

    Ask yourself these questions to proceed strategically:

    What are your passions and are they relevant to your personal brand?

    -Quick tip: learn to differentiate between passions and hobbies. It’s cool to share a glimpse of what you love during your down time, but don’t let them take over your feeds.

    However, if you can work your hobby into a distinguishing aspect of your brand, for example, Marie Forleo and her love for dancing, feel free to go all out.

    How do you want your brand to come across on social media and in person?

    -Save yourself the trouble and keep it as authentic as possible. Otherwise, you risk losing interest in consistently building your brand. And – consistency is key when building a personal brand for long-term success.

    When people think of you, what do you want them to associate you with?

    -Positive? Thoughtful? Helpful and knowledgeable? Make these qualities an integral part of your brand.

    Do you want to position yourself as an industry expert?

    -Focus on creating as much helpful content and freebies as you can. Inbound Marketing – or relation building – is the name of the game in 2019.

    Bottom line

    Building a personal brand is all about learning to accept the parts of you that need an overhaul and projecting your strengths effectively. It’s also a progressive and continuous process.

    Don’t expect short term returns when you’re on this journey. But I promise, your growth and success will skyrocket if you keep at it.

    Don’t start building your personal brand before you do these 3 things

    P.s – For more tips on building your personal brand get our free resource “10 Tips to create a great first impression” here

    >>>https://engage.successwithsavitha.com/10-tips-to-create-a-great-first-impression/

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