Social Media

  • 5 Tips to choose your social media platform

    social media platform

    By Vaishnavi Kumar

    Social media as a platform has become a very essential part of most people’s life, be it for work or entertainment. Some of the most widely used social media platforms currently are Youtube, Facebook, WhatsApp, Instagram, Tik Tok and Twitter. 

    Social media has always been a great place to showcase your work, as it reaches a larger audience in just a click. And it is one of free marketing tools available today. Well it is not completely free as it does take time. Businesses and Users alike are using such platforms for a variety of reasons. From content creation to marketing their products online, from using it to earn money, to only viewing as an audience/buyer, from just posting self-pictures to using it as a medium to learn, buy, create awareness and what not! 

    We are sharing a few tips which may help you choose the best one for your business:-

    • Identify the reason – The first thing is to recognize why you need a social media platform. This is the first step towards choosing your platform. It will give you more clarity and will make it easier to choose. Set some goals around what you want to achieve via Social Media.

    • Recognize your target audience – The second and most important thing is to identify your audience. If your content is focused more on engaging Gen Z then Instagram and YouTube is the best platform for you! If sharing professional information, LinkedIn is the apt platform for you. However if your audience is on WhatsApp then you may have to find ways to market on that particular platform. Hence identify where your audience is at. And then choose your platform accordingly.

    • Study and compare various platforms – The third step is to study and understand each platform thoroughly. Each platform has its own way of engaging people, its own set of audience. Learn all the features, how the platform works, what are some best practices etc. This will help you leverage the platform well.

    • Keep an eye on your competitor – What platform are they on? And where do they have the most traction and engagement. Therefore this is also an important step in choosing your platform. It’s always a good idea to keep a watch on your competition.

    Ultimately what matters is not the platform name, but where your audience resides and which platform will help you grow your Business. Research is the first step towards any work. Hence, take into consideration all the factors and choose the best platform. Don’t just jump onto all the platforms at once.

    First set up one platform and grow it to a certain level before you start another one. This will help you stay consistent and also make it sustainable for you to grow faster and better.

    We hope these tips help you in choosing the best platform and reaching new heights. 

    See this article on the Biggest Social Media Sites and Apps in 2021

    See this article on how to be a LinkedIn Top Voice

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  • 6 Tools you need to start making videos

    success with savitha

    By Jivitha Shobashree

    You guys want to start making videos for YouTube, Instagram or another platform.

    If yes, ask yourselves these question

    • Will I make videos consistently?
    • Do I have the right tools for the content I want to create?
    • Will I continue to use these tools?

    You do not need to spend a fortune on buying equipment, here is what you need:

    1. CAMERA

    If you’re making videos obviously you’d require a camera. The cameras present on your phones both apple and android have a good quality which you can start off with.

    If you want a better camera quality you can buy cam recorder, webcam, action camera, mirror less camera or a DSLR.

    1. MICROPHONE

    Your audio quality should be good so that it compliments your video.

    Often the phone’s audio quality isn’t that great so buying an external microphone would be better.

    You can start off with a USB microphone, its affordable and has a good sound quality.

    If you want a highly versatile and high-quality audio you can go for Shotgun microphone or lapel microphone.

    1. TRIPOD

    No one likes to see an unsteady video, no matter how good your camera is you need proper stabilization of your camera. The tripod can increase your video quality.

    1. LIGHTING 

    Without proper lighting people get distracted and lose interest in watching. The lighting improves the final quality of the video.

    You can buy softbox, umbrella lighting, ring light or on-camera lighting.

    1. VIDEO EDIT

    Video editing is like icing on the cake, it is a very essential part of video making. You need to find good editing software post-production.

     Adobe premiere pro, Final cut pro X are some of the top video editing software.

    invideo, imovie, Videopad etc. are some of the free video editing software available.

    1. MEMORY CARDS

    Too many videos and photos can take up your storage so the best way is to store them in memory cards.

    You can shoot long videos without having to worry about running out of space.

    What comes first?

    No matter how great or expensive your tools are at the end of the day people come to see videos because of your content. So you should make sure that your content is great others are secondary.

    You can start off with the basic camera you have on your phone and a video editing software. If you decide to take your videos to the next level you can then up-level your equipment as well. 

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  • 5 ways to grow your connections on LinkedIn

    Relation capital is the most important asset you can have

    By Bhumika Ramesh

    LinkedIn is the top site for expanding and building your network. It’s the evident leader in social media when it comes to developing connections. The more people you are connected to, the faster you grow on LinkedIn – which increases the net you cast. It is a great field to interact with professionals. However, it might be intimidating for the beginner.

     In building an efficient network on LinkedIn, connections are the most important element to be taken into consideration. Strategically building your first connections leads to a much wider reach to the second and third connections of everyone else. 

    Here are a few ways to increase those connections and make sure you reach the next tier in your business network!

    • Post regularly

    Being active ensures your posts are seen by the LinkedIn community. There are more opportunities for people to interact with you through liking, sharing or commenting on your posts. Posting images or videos ensure greater attention and participation and expose you to more relevant and potential connections.

    • Personalize your connection requests.

    When sending connection requests to those in your industry or simply in the process of expanding your network, personalization goes a long way. Personalised messages show invested time and the recipient has more chances of accepting the request.

    • Engage with your feed

    A simple like or comment on your connections’ posts is a nice way to show you’re interest in their content. By joining a few conversations on posts, you can build an audience too. This gives you visibility and greater outreach, and all this while becoming a familiar face in your community!

    • Utilize keywords in your profile.

    LinkedIn segregates user’s searches based on keywords in their profiles. Having optimized keywords direct searches to you and increases the amount of audience reaching your profile. Completing your profile and adding details such as education, skills and projects undertaken will also contribute.

    • Join or create LinkedIn groups.

    Creating or joining a LinkedIn group allows you to connect with various professionals in the same industry as you. You could meet Business partners and clients here. These groups allow you to build a relevant network. You can share information and opinions from articles and current news to enhance your views and in turn build your engagement.

    Start today! Building quality connections on LinkedIn is a good way to begin. Using these tips might just get you those viable connections!

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