By Sowmya Narasimhan
Learning through listening is far better than learning by reading. It’s just not my opinion it’s a fact. Research states that regular listening increases reading accuracy by 52% and also expand vocabulary improving fluency. So the best way to put across your thoughts would be by starting your podcast.
A podcast is an episodic series of digital audio files that a user can download to a personal device for easy listening. It’s an effective method of communication that can help you build your ongoing relationships with your audience and community.
Having your podcast can have several benefits that can serve your business.
I’ve listed a few below:
Personalized platform
You would be directly talking to your customers and there will be an active engagement from the listeners. Moreover, it’s a much more devoted way of providing information than sending it in word form.
Easy to use
The biggest advantage of digital platforms is that they are portable. This allows your clients to listen to your podcast from anywhere in the world on any device. Since the podcast is a digital platform it has a reduced cost of publishing. They are also easy to edit and update. You can also use this to grow your credibility and authority with your friends and colleagues.
Promotion of your podcasts
Once someone subscribes to your podcast they will be notified about any new podcast you share. This way they can always listen to your podcast without missing any of it. It’s easy to share your links and advertise your podcasts.
Time-efficient
“A stitch in time saves nine”
Podcasts do not require a lot of effort to listen to. You can listen to podcasts and simultaneously indulge in other tasks. It’s also very easy to create a podcast. This saves time and also helps you to be productive.
Your podcast subscribers are the core of your community and over time, they will be your best prospects for deepening the relationship through cross-selling and loyalty tactics. Well, it’s always better to deliver your content through a podcast rather than writing it on an e-mail or document. So what are you waiting for?
Get started with your own podcast soon and also don’t forget to check out mine below!