Yes – it’s totally possible.
You know I’m a big fan of batching tasks to maximize productivity.
Here’s why – when you focus on one thing, your brain is happy to play along. When you pull it in different directions, your brain will sit and sulk in a dark corner.
So today I’m letting the cat out of the bag.
I’m sharing the exact process I use to plan and create my monthly content in a day.
Let’s dive in!
1. Review your content buckets
Take a look at your previous month’s metrics – what worked and what didn’t? Which posts got the most shares and which are your followers secretly saving?
Typically, you won’t have to make major overhauls to your content buckets. But if you do notice a huge discord, it’s time to go back to the drawing board and review your brand foundations.
2. Clarify your monthly goals
Which product or service are you focusing on in the month ahead?
Now pick out those topics from your content bucket and create a list of educational, storytelling, and objection-busting categories.
If you’re not promoting any product or service yet, focus on picking elements from your content bucket that will help you increase your brand’s reach and awareness.
3. Filter through – what are you tackling and what are you delegating?
Do you love writing those long captions that help you tell a story and engage with your audience? Keep these for you to tackle. Delegate the ones that are more informative and don’t really require a personal touch.
Pro tip: Make sure your writer is equipped with your brand foundations guidelines so they create content based on your vision, values and brand voice.
Creating a consistent experience with your content makes all the difference!
4. Shoot your videos
Do you share video tips or want to start creating reels?
Block out a couple of hours on your content day to shoot all your videos for the month and upload it to your monthly cloud folder.
I know a lot of you get cold feet when creating videos, but when you have a process and batch create, your mind detaches from the “what ifs” of being on camera and tends to fall in line. Try it!
5. Create your graphics on Canva
When you have a set of branded templates to use, it hardly takes 30 minutes to create all your monthly graphics.
Don’t have branded templates yet?
Check out Creative Market for some cool templates you can customize.
If you’re looking for a truly bespoke experience, reach out to a designer to help you out.
5. Batch edit your photos and videos
I don’t use a lot of photos on my feed, but here’s what I teach my Business Mentorship clients:
- Select a preset you’re happy to commit to (creates a consistent look on your feed)
- Grab your free images from Unsplash or your own branded images
- Batch edit them in one click on Adobe Lightroom.
Yep, it’s that easy!
With the photos done, it’s time to move on to your videos. Keep the editing process simple with an app like Inshot and don’t forget to add captions!
Pro tip: Pick a video filter
6. Schedule your posts and celebrate
After all the planning and creating, it’s time to schedule your posts so you can set and forget.
Busy day? On vacation? No problem. Your scheduler will go right ahead and post on your behalf so you don’t have to always stay “on.”
There – that’s all it takes to show up consistently and build your brand. Time to pop a bubbly!